E-commerce in Morocco: Complete Guide to Launching Your Online Store in 2026
Discover how to launch your online store in Morocco in 2026. Payment, logistics, platforms, regulations, and marketing strategies: the complete e-commerce Morocco guide.
Ayoub Agouzil
Founder & Digital Expert
The E-commerce Market in Morocco in 2026: Overview#
Exponential Growth#
The Moroccan e-commerce market has undergone a remarkable transformation in recent years. Here are the key figures:
- E-commerce revenue: Over 22 billion MAD in 2025, with projections of 28 billion MAD for 2026
- Number of online shoppers: 18.5 million Moroccans have made at least one online purchase
- Internet penetration rate: 92% of the Moroccan population is connected
- Mobile share: 76% of e-commerce transactions are made from smartphones
- Annual growth: The market grows by 25-30% annually since 2023
Most Promising Sectors#
- Fashion and accessories: 32% of online sales
- Electronics and tech: 24% of the market
- Beauty and cosmetics: 15% with strong growth
- Food and delivery: 12%, a booming sector
- Home and decoration: 8% with enormous potential
Choosing the Right Platform for Your E-commerce Site in Morocco#
Platform Comparison#
| Criteria | WooCommerce | Shopify | PrestaShop |
|---|---|---|---|
| Initial Cost | 6,000 - 20,000 MAD | 15,000 - 40,000 MAD | 8,000 - 25,000 MAD |
| Monthly Fee | Hosting only | 290 - 3,500 MAD/mo | Hosting only |
| Ease of Use | Medium | Excellent | Medium |
| Customization | Excellent | Limited | Good |
| SEO | Excellent | Very Good | Very Good |
WooCommerce: The Flexible Choice#
WooCommerce is ideal if you want maximum customization. Built on WordPress, it offers:
- Pros: Free (open source), thousands of plugins, full code control, excellent SEO, easy integration with Moroccan payment gateways
- Cons: Requires technical skills, self-managed maintenance
- Best for: Businesses wanting full control with developer access
Shopify: Simplicity First#
Shopify is the all-in-one platform par excellence:
- Pros: No technical skills needed, hosting included, managed security, 24/7 support
- Cons: Recurring monthly costs, limited customization, sales commissions
- Best for: Beginners wanting to launch quickly
Discover our Shopify store creation service for professional support.
Payment Solutions for E-commerce in Morocco#
Centre Monétique Interbancaire (CMI)#
CMI is the essential payment gateway for any e-commerce site in Morocco:
- Accepted cards: Moroccan bank cards (CIH, Attijariwafa, BMCE) and international (Visa, Mastercard)
- Fees: 1.5% to 3.5% commission per transaction
- Integration timeline: 2-4 weeks after file validation
PayPal#
PayPal is essential for international transactions:
- Pros: Buyer trust, buyer/seller protection, available in Morocco since 2019
- Fees: 3.4% + 3 MAD per transaction
Cash on Delivery (COD)#
Cash on delivery remains dominant in Morocco (65% of transactions):
- CashPlus: Network of payment points allowing cash payments
- Mobile payment: MT Cash, Inwi Money, Orange Money
Recommended Payment Strategy#
To maximize conversions, offer multiple options:
- CMI for Moroccan and international bank cards
- PayPal for international customers
- Cash on delivery to reassure new buyers
- Bank transfer for B2B orders
- Mobile payment to expand your audience
Legal Framework for E-commerce in Morocco#
Key Laws#
E-commerce in Morocco is governed by several legislative texts:
- Law 31-08: Consumer protection (7-day withdrawal right, mandatory price information)
- Law 09-08: Personal data protection (similar to European GDPR)
- Law 53-05: Electronic exchange of legal data
Legal Requirements#
Your online store must display:
- Complete legal notices: Company name, trade register, ICE, address, phone, email
- Terms and Conditions: Detailed and accessible
- Privacy Policy: Compliant with Law 09-08
- Return and Refund Policy: Clear and visible
- Prices including VAT: With explicit mention of VAT (20%)
Logistics and Delivery Solutions in Morocco#
Main Carriers#
| Carrier | Coverage | Average Delivery | Estimated Rate |
|---|---|---|---|
| Amana (Poste Maroc) | National | 2-5 days | 25-40 MAD |
| GLS Morocco | National + International | 1-3 days | 30-50 MAD |
| Aramex | National + International | 1-3 days | 35-55 MAD |
| DHL Express | International | 1-3 days | 150+ MAD |
Logistics Optimization Tips#
- Professional packaging: The unboxing experience impacts customer retention
- Real-time tracking: Offer tracking to reduce complaints
- Clear return policy: Simplify returns to reassure buyers
- Delivery zones: Start with major cities (Casablanca, Rabat, Marrakech)
- Free shipping: Offer it above a minimum amount to increase average cart value
Marketing Strategies for Your Online Store#
E-commerce SEO#
Search engine optimization is crucial for driving qualified traffic:
- Product page optimization: Unique titles, detailed descriptions (300+ words), optimized images
- URL structure: Clean, hierarchical URLs
- Editorial content: Blog with buying guides, comparisons, tutorials
- Schema markup: Product, Offer, Review markup for rich snippets
For professional SEO support, discover our SEO services.
Online Advertising#
Paid campaigns accelerate your growth:
- Google Ads Shopping: Perfect for displaying products in search results
- Facebook and Instagram Ads: Precise targeting by interest, behavior, demographics
- TikTok Ads: Excellent for reaching 18-35 year olds in Morocco
- Remarketing: Target visitors who didn't complete their purchase
Discover our online advertising solutions to boost your sales.
Conversion Rate Optimization#
Improve your conversion rate (Morocco average: 1.5-2.5%):
- Loading speed: A site that loads in under 3 seconds
- Simplified checkout: Maximum 3 steps
- Quality photos: Minimum 4 photos per product
- Social proof: Trust badges, testimonials
- Live chat: WhatsApp Business for reassurance
Conclusion: Launch Your E-commerce in Morocco Today#
The Moroccan e-commerce market is expanding rapidly and the opportunities are immense. Whether you sell physical products, digital goods, or services, creating an online store in Morocco is a profitable investment in 2026.
Keys to success:
- Choose the right platform suited to your needs and budget
- Offer multiple payment methods including COD
- Invest in digital marketing from launch
- Optimize the mobile experience as a priority
- Comply with legal requirements to build trust
FAQ#
What is the best payment method for an e-commerce site in Morocco?#
Cash on delivery (COD) remains the most popular with 65% of transactions. However, online payment via CMI or PayPal is growing rapidly. The best approach is to offer both options to maximize conversions.
How much does it cost to create an e-commerce site in Morocco?#
Prices vary by platform and features: WooCommerce from 6,000 to 20,000 MAD, PrestaShop from 8,000 to 25,000 MAD, and Shopify from 15,000 to 40,000 MAD. Monthly hosting and maintenance costs are additional.
Do I need a trade register to sell online in Morocco?#
Yes, under Law 31-08, any online selling activity in Morocco requires a trade register, tax domiciliation, and compliance with consumer protection obligations (7-day withdrawal right, mandatory legal notices).
Which e-commerce platform is best for the Moroccan market?#
WooCommerce is ideal for customization and SEO, Shopify for simplicity, and PrestaShop for large catalogs. The choice depends on your budget, technical skills, and product volume.
For more information about e-commerce website creation, explore our specialized services.
Ayoub Agouzil
Founder & Digital Expert
Founder of Web Success and digital transformation expert with 5+ years of experience helping Moroccan businesses succeed online.
