Digital Marketing
How to Use Custom Event Data Import for GA4?
GA4 event data import allows enriching your analytics data with CRM information, ad costs or offline data. Configure via Data Import, map your fields, and combine web and business data for a 360° view of your performance.
Why Import Data into GA4?#
Custom data import in GA4 allows you to create a complete view of your customer journey by combining digital and business data.
Importable Data Types#
| Type | Use Case | Example |
|---|---|---|
| Cost data | Complete attribution | Facebook/LinkedIn Ads costs |
| User data | Profile enrichment | CRM segment, LTV |
| Product data | Rich catalog | Margins, categories |
| Event data | Offline conversion | In-store sales |
Step-by-Step Configuration#
- Access Admin > Data Import
- Create a source: Choose import type
- Map fields: Associate your columns to GA4 dimensions
- Upload your data: CSV or automatic connection
- Validate: Check data in reports
Frequently Asked Questions#
What's the data import limit?#
GA4 allows 10 imports per property, with files up to 1 GB.
Tags:GA4AnalyticsDigital MarketingData
Last updated: January 5, 2025
About the Author
AA
Ayoub Agouzil
Founder & Digital Expert
Founder of Web Success and digital transformation expert with 5+ years of experience helping Moroccan businesses succeed online.
