Social Media
20 Essential Snapchat Statistics for Your 2024 Strategy
Snapchat has 800 million monthly active users in 2024, with 75% of 13-34 year-olds in the US using the app. Average time spent is 30 minutes daily, and Snap Ads generate 5x higher engagement than traditional banners.
Snapchat in 2024: Key Numbers#
Snapchat remains essential for reaching Gen Z and millennials. Here are the essential statistics to guide your strategy.
Audience and Demographics#
| Statistic | Value | Source |
|---|---|---|
| Monthly active users | 800 million | Snap Inc. Q4 2024 |
| Daily active users | 422 million | Snap Inc. Q4 2024 |
| Percentage 13-34 (US) | 75% | eMarketer |
| Average time per day | 30+ minutes | App Annie |
Engagement Statistics#
- 6 billion Snaps created daily
- 5 billion daily messages
- 70% of users open the app daily
- Spotlight generates 500 million views per day
Frequently Asked Questions#
Is Snapchat relevant for B2B?#
For direct B2B, no. But for recruiting young talent or employer branding, it's effective.
Tags:SnapchatSocial MediaStatisticsMarketing
Last updated: January 8, 2025
About the Author
AA
Ayoub Agouzil
Founder & Digital Expert
Founder of Web Success and digital transformation expert with 5+ years of experience helping Moroccan businesses succeed online.